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News & Articles

31 Hospice Marketing Insights in March--Numbers 21-31
posted by MVI | Mar 28 2018 - 11:48am

21. Watch out for negative marketing in your facilities. Not by competitors, that's a given. But by your own staff. Negative and complaining clinicians in the facilities are poison. You need to be in the facilities so frequently that you pick on the little indicators of negativity from your team. Then you have to get that person out of the facilities before more damage is done, and better yet, out of the organization.

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31 Hospice Marketing Insights in March--Numbers 1 - 10
posted by MVI | Mar 9 2018 - 7:30am
Top 10 Biggest Hospice Mistakes
posted by MVI | Mar 1 2018 - 6:57am

In 20 years of serving Hospice we’ve seen a lot of mistakes. One was the CEO who bought a cow for the Hospice. Another was the CEO who asked her CFO to create a 10-year budget. Sometimes you don’t know whether to laugh or cry . . . or just shake your head. Fortunately, nearly all mistakes are fixable--or you just live with them. But some mistakes can be fatal to an organization. We want to prevent that. And for many Hospices, we have. For many others, we’ve shared our experiences and helped prevent them from going down painful roads.

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